Rebobinados

The living memory of music, decade by decade.

Chapter 03 — Rhythms

Hip-Hop

80s–90s

Hip-hop was born in 1970s Bronx with two turntables, a mic and a huge will to exist. From block party to indictment: Grandmaster Flash proved the DJ was an instrumentalist, Public Enemy turned the beat into a political weapon, and N.W.A narrated the street without asking permission. Hip-hop is the most important genre of the last four decades — it handed the mic to those who never had it.

Key exponents

Grandmaster Flash & the Furious Five

1979–1982

'The Message' took rap from the party to the social chronicle of the ghetto.

Public Enemy

1987–1990

Chuck D and a demolishing production: hip-hop as revolutionary pamphlet.

N.W.A

1988

Out of Compton, the gangsta rap that put street reality at the center of the debate.

Keep rewinding

Coolio: The number one that was really a lament

90s

hip hop

Coolio

The number one that was really a lament

The biggest rap hit of 1995 was, deep down, a funeral: over the funereal strings of Stevie Wonder's "Pastime Paradise", a young man looks at his short, dead-end life. It won the Grammy and half the world sang it without listening closely to the words.

The Notorious B.I.G.: The greatest storyteller rap ever produced, silenced at 24

90s

hip hop

The Notorious B.I.G.

The greatest storyteller rap ever produced, silenced at 24

He could fit an entire life into a verse: rap lost its finest narrator at twenty-four, in a drive-by shooting nobody ever solved. He left two albums, and the second came out two weeks after the funeral with a title he had chosen beforehand.

Macklemore & Ryan Lewis: They reached number one with no label, and they used that number one for something

10s

hip hop

Macklemore & Ryan Lewis

They reached number one with no label, and they used that number one for something

A song about buying used clothes in second-hand stores went to the very top of the American chart with no major record company behind it. And at the peak of that fame, the Seattle duo chose to spend it on "Same Love", while their state was voting on marriage equality.

50 Cent: He was shot nine times, survived, and turned that into an empire

00s

hip hop

50 Cent

He was shot nine times, survived, and turned that into an empire

He survived a point-blank attack in Queens in the year 2000 and put that story at the center of his persona. Then he did the rarest thing in rap: turning fame into capital, with a drinks brand that Coca-Cola ended up buying and television series of his own.

Cypress Hill: The Simpsons made a joke in 1996, and they delivered on it 28 years later

90s

hip hop

Cypress Hill

The Simpsons made a joke in 1996, and they delivered on it 28 years later

In 1996 The Simpsons joked that a stoned rap band had ordered the London Symphony Orchestra. In July 2024 the joke came true for real, at the Royal Albert Hall. By then they were already the first Latinos in rap to reach platinum.

Post Malone: He belongs to no genre, and that is why he belongs to everyone

10s

hip hop

Post Malone

He belongs to no genre, and that is why he belongs to everyone

He started out with the hip hop of "White Iverson", moved on to the pop of "Circles" and in 2024 released a whole country album. The result is an audience that does not normally share a favorite artist: the trap crowd and the country crowd sitting at the same table.

Fugees: Three children of exile made one perfect album, and that was enough

90s

hip hop

Fugees

Three children of exile made one perfect album, and that was enough

The name came from "refugees", and it was no side note: two of the three were of Haitian origin. In 1996 they mixed reggae, soul and New Jersey hip hop, gave the world back "Killing Me Softly" and then scattered almost at once.

Beastie Boys: How you grow up

80s

hip hop

Beastie Boys

How you grow up

Three noisy clowns who ended up among the most creative and most decent musicians of their generation. They made the record that sank them and turned out to be their monument, and apologised inside a song.

Delinquent Habits: The sound that went round three times

90s

hip hop

Delinquent Habits

The sound that went round three times

The trumpet in «Tres Delinquentes» is not Morricone's. It belongs to a Los Angeles trumpeter who recorded it alone in his garage imitating mariachis, and founded A&M Records with it.

Eminem: Saying it before the other guy

00s

hip hop

Eminem

Saying it before the other guy

In the final battle of "8 Mile" he doesn't wait for the blow: he says every one of his own miseries before his rival can use them. That was the strategy of his whole career.

What's the Difference Between Rap and Hip-Hop?

70s

hip hop

What's the Difference Between Rap and Hip-Hop?

The answer almost everyone gets wrong, and why getting it right changes how you hear half a century of music. The four elements, the 1973 Bronx party, and the KRS-One line that settles it: rap is something you do, hip-hop is something you live.

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